Point of View: A Retrospective of Joe Sedelmaier

IMDb 0.0 2009 42 min Documentary

Director

Marsie Jacober Wallach

Country

Plot Summary

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Top Cast

Joe Sedelmaier
Joe Sedelmaier Self
Mike Plante
Mike Plante Self
Charles Mulvehill
Charles Mulvehill Self
John Moschitta Jr.
John Moschitta Jr. Self
Trevor Groth
Trevor Groth Self